Quote:
Originally Posted by jeremyc74
The target market for this is the Ford enthusiast who wants a fast car, but needs something that can haul people. They may pull a few luxury buyers in with the "bang for your buck" approach, but that's not who they're counting on for the majority of their sales. This car is the size of a 7 Series. They're certainly not gunning for 3 Series shoppers with it.
Also, keep in mind that at $40k, it is VERY well equipped, and is much faster than anything else its size in that price range, with the exception of the G8 GXP maybe.
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The SHO has the performance times of around the G8 GT's performance. According to Insideline, the G8 handles better.
GM really needs to make the Caprice PPV for civilians.......
Quote:
Originally Posted by MrRoboto
The enthusiast may make up some of the the customers but wont help with market share. I really dont know. The 'bang for the buck' may sway some but I seriously doubt anyone looking at a BMW 7 or Audi 8 would ever look at a Ford regardless how loaded with goodies it is for the price.
Again it is misplaced in time. If they made it a bit smaller and dropped the price a bit it could fit in the hot pocket we are talking about 335, A4, etc.
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Is price all you consider when it comes to vehicles competing against what?
The Taurus SHO does not compete with the 335i, A4, etc. It competes against Charger SRT-8 which hello, also starts at $40K.
Everyone needs to stop thinking because a mainstream car can reach $40K in its price, means it goes against your precious BMW.