What they SHOULD have done is instead of blatantly placing a free value fee on all shipping, enforce the rule that it applies only to cases where shipping is over 50% of the total cost.
They're doing this largely because many offer a $1 BIN and $X (however much the item costs) as a shipping charge to avoid eBay fees on the final payment.
I've been selling on eBay for a long time and whenever I get the chance, I'll either complete the transaction outside of eBay to avoid the fee, or change the listing category just before an interested buyer buys it to pay the lowest possible final value fee.
What pisses me off most is that paypal charges a fee on all payments received, eBay charges a final value fee on all items yet
IT'S ONE COMPANY 