Quote:
Originally Posted by ekinnyc
in short, brand value. it is one of very few italian watch makers (Glycine being the other well known one). Unlike most swiss brands that are synonymous with luxury, Panerai's heritage is military, which is why it doesnt necessarily come up. it didnt become a luxury label until fairly recently (within the last 20yrs or so). the watch styling is quite unique, which makes it easily recognizable (much like a rolex stands out among other divers)
they arent necessarily known for their movements, and they dont have fancy models with tourbillions or skeleton casings. they just have a nice, sophisticated look to them.
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They do have skeleton and tourbillon models, but they are at the top of the price range for sure...
