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Originally Posted by smohr33
Very little of the watch has to be swiss to carry the name. The case, crystal, dial, hands etc could all be made in China. As long as the movement is swiss or the watch had any sort off assembly in Switzerland it can be called Swiss made.
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But I thought the movement had to be cased in Switzerland too.
http://en.wikipedia.org/wiki/Swiss_Made
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As far as the cost, titanium, sapphire crystal w/ AR, 200M WR, etc $600 MSRP isn't a bad deal.
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Meh. The marketing of the watch is also a little silly. Yay, my watch band can survive at temperatures at which I'd be long dead. Woo.
At least it's not advertised as faux military like some of the junk out there.