The "must have" for me are
- an Individual interior
- iDrive
- USB/BMW Apps
- Bluetooth
- M-DCT
- Comfort Access
- Homelink
And because BMW marketers are masters of grabbing customers like me by the dangling Bros. they bundled the few things that I must have into all or nothing packages. So to get Comfort Access I must get the Convenience Package (killing the iDrive and the USB with one stone as well) and to get the Homelink I must get the Premium Package (killing the Bluetooth in the process as well).
The Competition Package is a good deal to me, as by the time I sell the wheels/tires I would be really spending only some $400-$500 in lower springs and an "improved" MDM/EDC. No need to install Eibachs as I usually do as the OEM drop is quite good to me.