Just curios what your using to clean with - towels, sponge or brush? I had a similar appearance to my x5 wheel (granted different leather and finish). It's my wife's DD and she always holds the wheel with one hand at like 7 o'clock. I used leather master strong cleaner with towels and sponge with no avail, but when I used a brush and some elbow grease it returned to near new condition.
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