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Adrian is beyond shame.
Bla-bla-bla on what they can do as an innovator,they are already in laser light! In reality their Xenons remain an ~1000€ option, just like 10 years ago. On My E39 it was standard, on my F10 it has become a paying option again.
The F20 has fish bowls as headlamps, so bla-bla-bla on the design possibilities again! They also dropped the halo's on none xenons on the F30, which they had on the E90 LCI. But probably noticed the negative sales effect on xenons and stopped flashy design for halogen lights.
It's just plain commercial: they want to upsell the xenons, and leds (will be sold as an +2000€ option, like audi does).
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