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      02-08-2013, 12:39 AM   #8
baba louey
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Drives: 2012 M3 coupe
Join Date: Aug 2012
Location: calgary

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I always thought that high-end cars made more money for the manufacturers but I don't have a good feel for how much R&D figures into the picture. I wouldn't be surprised if it can be a big profit eater, especially if payout requires a large sales volume. Also, my perception is that certain cutting edge cars are used as loss leaders sometimes. The Prius comes to mind. I find the technology ones gets in that car is amazing for the price.

Then again we have pickup trucks in N.America with super high profit margins and super low technology. Go figure!