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      02-07-2013, 08:32 PM   #5
Z K
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Drives: E90 M3, B8.5 A4
Join Date: Jul 2011
Location: San Francisco

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Most low margin/low cost cars like the average Corollas and Accords have low margins. They sell a lot to make up for it.

I do believe the premium segment cars have very large margins to make up for lower sales volumes. And all the "options" that people add are sold at extremely marked up prices.