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As partial as I am to sparkling graphite (SG), which I love btw, I personally would get the AW for the M3. Darker colors cast shadows, and the uniqueness of the M3 that sets it apart from other non-M3 E92s (e.g., the side vents, the rear bumper design) is more apparent with white.
As for customizing, should you ever decide to add any carbon fiber, SG is not the best color to do that with, whereas AW lends itself well to the contrast. I'm talking about aftermarket hoods, front lips, rear spoilers, etc. SG may, in OEM form, look both aggressive and elegant, but AW really stands out in the crowd when modified.
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