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      03-24-2009, 09:04 AM   #9
valeram
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Drives: 992 TTS, 991.2 GT3 T, F80 M3 C
Join Date: Oct 2006
Location: Dublin, OH

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The big weight contributor is the safety regulation equipments that need to be added to the car. I am sure that any company, including BMW, did some study on the marketing, cost and profitability. It looks like majority of the current new M3 owner (or future owner) prefer the amenities and options that are added in the current model. Let us face it, company needs to earn and survive and they want to maximize their profit.
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