Quote:
Originally Posted by stingray23
But thats the problem Dave. the manufacture sets a price. Just because some people have the money to over pay for something doesnt make it right. The dealers then think that that is the going rate. Just like the Yankees over paying for players and the rest of the free agents holding out expecting to get yankee money from some other team. Its the "gotta have it first" crowd that ruins it for everyone.
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You're implying that the manufacturer price is fair. On the contrary - premiums exist because the MSRP is set too low. Dealers have two ways to deal with this: either they ration (first come first serve, or give the car to 'premium customers' first), or they jack up the price. The former gives them no benefit, so its logical that they will do the latter. Either method of rationing that you choose, though, will be unfair, and will leave to displeased people. I personally prefer the auction/increase the price method - at least this way, the car isn't only for people in good standing with dealer/manufacturer.
There's also the marketing aspect of all of this - people tend to think that because something is selling 'at premium' or is hard to find, it must be a better product. Which is perfectly logical.
My (unsolicited opinion) - what Ford is doing is fine. It's annoying and irritating, but it's perfectly fair and in line with other car manufacturers.