15w-50 oil scented cologne!
Quote:
Story here: http://www.motorauthority.com/news/1...ng-to-pga-pros
From the male perspective, buying potpourri makes no sense at all.
After all, it consists of leaves, wood shavings, sticks and other bits of
detritus most often found in compost heaps, and to our delicate olfactory
senses it doesn’t even smell good.
Sure, the label may read “Summer Beach Breeze,” but all we smell is an
overly sweet perfume that makes our eyes water. On the other hand, if
some mad genius ever invented “manpourri,” that smelled of race gas,
brake dust, burning rubber and other racetrack aromas, we’d buy it in
ten-pound bags and case lots.
BMW has created the next best thing, but the bad news is you can’t get the
stuff unless you’re a PGA Tour pro golfer. In an effort to market its M Series
automobiles to pro golfers, BMW is offering test drives at Autobahn Country
Club in Joliet, IL, tied to two local PGA Tour events. As part of the
promotion, BMW is supplying a sample of M Series 15w-50 spray cologne.
Crafted by The Shave Den in Bedford, VA, the cologne is said to “capture the
essence of the race track,” complete with notes of burning rubber, fuel and
motor oil. While it won’t do a thing to attract the opposite sex, we’re pretty
sure we’d buy the stuff in 55 gallon drums anyway.
BMW’s ad campaign also includes in-hotel (and in-room) floor graphics
promoting its test drive program for PGA Tour pros. We’re not sure that its
helped generate sales of M Series cars, but we’re absolutely certain that
BMW is missing a business opportunity in its showrooms. We say sell the
15w-50 cologne, and the M Series buyers will come.
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