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I think why BMW is expansive compared to other luxury cars, LEXUS, Infiniti, is because of the handling. You got to pay for someone to design one hell of a car that will be able to have the same handling in 10 years. I drove a 20 year old porsche 911 and 7 year old SC300 and the porsche handles like a new car. So we are paying for the engineering of our cars. NOT the gizmos like power seats or heated seats. We are paying for long term performance.
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