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Its not even something that will likely cause a "concious" change in a buyers behavior. Meaning this buyer will probably go back to that dealer providing the rest of the experience was good. However, unconciously this could have envoked a really good feeling in someone about that dealer where it would be much more on their mind when others would talk about which dealers to go to, or in the future if you saw a better deal eslewhere you may be more inclined to go back to this dealer just because you have the "good feeling" that comes to mind when thinking of the dealer. Its these intangible suggestions the business owner can place in customers that is the real secret to effective marketing but so many people do not employ. They should teach more psychology in business school
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