Last week, when BMW revealed its new ad signature tone [
listen here], we mentioned how much development time and attention was paid to all the sounds that a BMW model makes.
BMW has posted a video which provides more insight into this sound design process.
Quote:
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A BMW has a unique sound --and we're not only talking about the engine, but about every button, every door and many other things that make a sound. A group of specialists at BMW focus on this. Have a look at their work and you'll surely remember this, the next time you're in a BMW.
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