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To build a custom car you basically walk into a dealer of your choosing and request a custom build order from a regular Client Advisor, or someone from Internet Sales.
Negotiate the price before ordering (most people are getting between 600-1000 over invoice).
After you have selected the configuration that you want, the CA will forward the order to BMW based on how many allocations they have for that particular model, and from there on your car will go through its production stages (order received, bodyshop, paint, production, transfer to port, boat from Germany to the US, VPC, and finally to the dealership).
Hope that helps...
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