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The reason M is talking so much about the M3, is because they know they've had to act on internal pressure and make sure this M3 is a big hit and that means dumbing down, because sadly, the typical M3 buyer doesn't car for anything other than that badge. Don't jump on me, we aren't the typical M3 buyer any more, those days died with the 3.2 Evo, when they started to become more popular and plusher inside.
The CSL will be the true M3 and the M department are acknowledging that this early because they know us enthusiasts will realise that.
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