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Originally Posted by SchnellM3
The R8 no doubt is a great car it has the looks and performance, especially with the V10 I do get tired of it being Audis answer to everything though. I mean you can't see any of their commercials without it making an appearance. Hell I just saw a A4 commercial and it had the R8 at the end sitting next to it.
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The whole point of having a halo car is to use it to promote sales of lesser models.
The biggest example of this would be with Dodge and the use of the VIPER. They used the same concept to increase and push sales of the Neon, so I cannot see why it is such a bad thing for Audi to try to make the most of its time with the R8.
Soon, there will be a replacement for the R8, even with Mercedes...there was the SLR, now we have the SLS...what will come next? It is just marketing at work and you can't fault their marketing divisions for using this approach.