If we forget all of the numbers for a sec, even though M3 came out on top...Just look at the M3 ZCP, leagues better looking than the RS5. Aggressive, yet classy. It looks perfectly designed in that magazine pic, good god. Don't tell me looks are subjective and all that bullshit. It's better looking and that is a fact.
I will never sway from the BMW camp, it's not because I am a fanboy, well I guess I am...but rather I can't help but to gravitate towards the best.
Although, I must give it up to Audi, for the only thing they did better than BMW with the RS5. The seats. Holy living fuck they are amazing.