Quote:
Originally Posted by lvwirelessguy
You guys pay ALOT more because you get a smaller percentage of the M3s that are produced, and that also affords you the right to personalize your car more to your liking than we can here. We dont have nearly as many options available to us in The USA, and we will never be able to take advantage of BMW Individual either
|
I live in Boston, so I am a part of the "we" in your post. M3 sales will be split 50/50 US vs. the rest of the world, so not sure what you mean with regards to volume. Since they can do it for Germans, the M3 manufacturing line must be able handle the customized production variables. It is true that there would be an incremental cost associated with allowing US customers to customize as well, but it would be small, and I'd be willing to pay for it, and I suspect so would many others. The option packages have to do with how the majority of the US consumers purchase cars--what kind of a decision process they go though.