View Single Post
      09-28-2009, 02:19 PM   #5
Docray1
Private
3
Rep
87
Posts

Drives: 2007 BMW 335 Convertible
Join Date: Oct 2006
Location: Detroit, MI

iTrader: (0)

Quote:
Originally Posted by montreal red View Post
thats just weird... i dont know. not everyone's that tech savvy ... plus reading a brochure is easier sometimes.
I agree totally. Plus, there are plenty of times you cant be next to a PC and having the printed material is a big help. And those "build your own" minisites just dont do a credible job with exterior and interior colors. The online "gallery" also isnt nearly as nice as a good brochure picture.

I am truly disappointed that BMW seems to be reaching too far into the "cost-cutting" bin and not towards differentiating themselves as a more premium automaker.