One of the points made by Troy (Auto Obsessed) is that whether you are using Leatherique or Swissvax, the wrinkles will not go away but the appearance will be reduced by the matte appearance of either product.
I agree with most that maintenance is key. My seats are not bad by any means, however usage or wear for each car is very dependent on factors already outlined.
I regards to wrinkles, I am assuming that we are referring to the stretching of the leather? I don't know if any product that would actually reverse that. I am gonna say that the appearance of this will only be reduced.
There is some great input in here from everyone. Thanks for everyone's contributions.
http://www.autoobsessed.com