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To me the 1 will be driven by people who want more of a raw sports car feel. The one should feel smaller and more nimble, which people who track the car will want. Most people too won't load it up to 47,000, but I do agree where I think that is very close to the 3. The one overall is not really less expensive then the 3 series. If you look at the jump between the base of the 3 and 5, that is much bigger. Then again would you want to own a bmw that was say 20 grand?
Chris
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