[Legion5]

There is no question that the BMW M brand is being over marketed, but for a long time BMW's cars were either complete plebeian models or M cars. The M styling and performance attributes need to trickle down for BMW to make exciting cars that people love, and they need to leverage the brand to create special models.

The problem is when BMW trickles down the M attributes or creates special models they risk wattering down the core of what being an M car means, and it's very hard to leverage a motorsports brand to for a street car.