Quote:
Originally Posted by SCOTT26
Why should BMW not investigate possible new segments?
We know that there is a market out there for a BMW X4.
BMW are and want to remain an independent manufacturer and for them to succeed then they need to increase sales, by 2020 BMW hope that they achieve a target of over two million units are sold.
BMW is a diverse manufacturer and it is right that it seeks to embrace customers seeking something different. Something BMW excell in.
The core attributes of BMW remain such as the best driving car in it's segment as a catalyst for the brands expansion towards new markets.
BMW quality does not suffer in the face of increased profit. But engineering costs will be reduced thanks to the substantial investment of developing key modular platforms that work like Meccano or Lego. A single base whereas the addition of modular pieces can increase or decrease length, width or size. Each model is then distinguished by adding the firewall and suspension mounts to suit what model will sit on top.
This also means that additional models could come from one matrix.
BMW is a business and that business has to make money. To say that enthusiasts are brushed aside is quite wrong. BMW do make cars for enthusiasts , otherwise you would not be here.
BMW are more capable than other manufacturers regarding certain things for example- If you take the M3 for example - BMW are the only manufactuer who has the best cost-to-manufacturer ratio for a carbon fibre roof piece for that segment. Audi can not do that neither can Mercedes-Benz without taking the price for the final unit higher than expected.
BMW will be the first manufacturer to produce mass volume CFRP and investment does in part come from sales especially the best selling SAV's.
Aslong as the SAV's continue to bring in money and fund other projects @ BMW. Then BMW will continue to investigate further options.
If BMW is to retain it's independence then it has to investigate and cater for new markets. And so will BMW North America - It can no longer allow enthusiasts and the media to turn it's nose up at innovation and products that can work in every other market .
Radical change is coming.
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Jack of all trades, master of none.
BMW used to thrive in it's mastery of particular models, the M brand in particular. Just because you can do something doesn't mean you should.
Also, here in America, we must be wary of large growth too quickly. It has all but devastated our economy. I would much prefer a strong focus to lie in 6-8 areas rather than bending that precision for the sake of applying it to 20-30 areas.