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If BMW were to make a limited production, ultra expensive super car it's pretty much a guarantee that they would sell out before production starts. There are plenty of BMW owners flush with cash that would love getting an exclusive ///M super car. It won't hurt any of their sales and I'm sure they would turn a nice profit. I personally know BMW owners that are forced to go to elsewhere when they want to buy something more exotic.
Number one rule in the car business is keep ur customers from going someplace else. This product should be made for that reason alone of no other existed.. What's to stop the guy who buys an sls amg from buying an s-class instead of another 7 series?? Or buying his kid the c class or his wife the ML...
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