|
Doesn't make a whole lot of sense to me. The Big 3 have been perennially getting their a$$es handed to them when it comes to fuel economy. As it is, CAFE standards have probably been one of the biggest blows to their profitability and, thus, viability. Given that SUVs were a huge profit center for them, I can't see how pricing gas where frugal, cheap vehicles with low margins would be in demand would behoove them. If anything, I think that would only speed the departure of what clientele they have left to other makes that offer even better fuel economy and quality.
The reality here is that they got caught with their pants down. Instead of taxing the hell out of fuel, perhaps some risk management would be a better solution. They could see that there was upward pressure on the price of oil and they failed to react, thinking it would come to pass. Had they had a contingency plan, they might not have found themselves where they are now.
|