Quote:
Originally Posted by Laszlo
Huh?
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Brands such as Saab and Saturn can sometimes do better if people do not directly associate them with GM. Not all people think favorably of GM. If the marketing makes you familiar with Saab, and ties it to a positive image in your mind, then that is all they need to do. I think that the more they tried to make the Saab brand be tightly associated with GM would hurt them.