|
Would be interested to see this as well. Contribution margin of each car sold will be high by definition (and due to options which individually have high margins), but return on the capital/R&D invested is probably poor given the high bespoke engine content of the prior gen M3/M5 and the M3 didn't achieve initial production targets largely due to the recession/financial crisis. In their investor presentations, BMW has regularly stated that engine sharing across platforms, including the M cars is a way to reduce costs going forward--That's the main reason why we've seen BMW move to FI for the M vehicles (in addition to help meet emissions/pollution regs for fleet averages).
|