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Uh, no. It's because most people are stupid and don't have a basic grasp of high school physics. So they go down and buy a sedan with x-drive or quattro and think they are somehow any safer.
Everyone knows the best thing for northern climates are AWD cars with all-season tires, because it helps so much stopping in the snow amirite!?
The comparison is perfectly valid, if you compare the price difference between an AWD and RWD 3 series you can see that the difference is worth more than a set of snow tires. I got hit by a JEEP that couldn't stop at an intersection where I was able to stop with my Z4M roadster (snow tires).
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