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      10-30-2007, 08:21 PM   #1
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The 1 Series Demographic

Okay, my opinions on the 1 series, are that this car is not meant for the middle aged crowd (like the 335i), but have a more "younger" impact. I think that this car is aimed toward a young driver to someone in their early 30's. Look at the car...the styling appeals to a younger crowd! I think that BMW intends for this car to aim at people anywhere from even 16!! to someone who is mid 30's.
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