Quote:
Originally Posted by hookandpull
China will milk this for all its worth... They will rape and pillage BMW for every last drawing and schematic and then start another god awful Chinese brand car to use all of their free designs they accumulated from BMW. How many American made TVs do you see out there? Oh yeah there is only one left and their name is Zenith. Once upon a time all TVs were designed and manufactured here in the good ole USA. It wasnt until the manufacturers got greedy and decided to save money by having Japan build them and now look what happened.
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Unfortunately, it's a damned-if-you, damned-if-you-don't situation for all car manufacturers when it comes to dealing with China.
If BMW does (which it already did by entering into this co-branded joint venture) then they gain access to the Chinese market with domestically produced cars which will be cheaper to produce and transport/deliver. If they don't, then they get to protect their intellectual property, but lose out on gaining the advantages of having access to the huge Chinese market at lower costs.