One thing to note that hasnt been touched on yet is that sure its an investment up front in protecting the vehicle... but it pays off when you go to trade in or sell the vehicle. A vehicle with a flawless front end is going to sell for more than one that is either damaged or has been resprayed. Also the film will protect the lights from pitting... which leads to oxidation. So if you care about your vehicle it is worth the investment.
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