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When profitability is taken into the matter. The US does not stand up against profit margins from China, Singapore , Brazil , Russia and India.

Because they are relatively new markets the focus is on developing them to become key markets in the future and that involves establishing the brand in these countries.

The US is already established , a US M customer knows the M philosophy and history and will always be a key market , but in business you have to look at everything including political and economic matters.
And these countries show that there is potential growth for any luxury auto manufacturer.
If you take the BMW X6M for example. The US was expected to be the largest market for the M Sport Activity Coupe. But it is Russia , Middle East China and Brazil which are ahead of the US for the X6M.