From a business perspective, I would highly encourage you to sell them ONLY in 3 packs. 1 in each color, and then a variety pack/build-your-own. There are so many verticals for this reasoning. The largest one is somebody who buys it for them self and then a friend's cable breaks, so they're able to give an extra protector to a friend. Just some food for though
I've had Samsung phones all of my life and have never broken a single cable. But I do see people with mangled apple cables after 2 years of use.