|
He's not referring to us, the enthusiast community, in that paragraph. He's referring to the legions of BMW owners who buy for status, not for engineering and performance.
To a large extent, his essay touches on themes that we discuss everyday here at 1addicts: people who ask why we don't just get a 3 series, whether the 1 series will remain "exclusive," etc.
Does our identification with the BMW brand and what we think it stands for get diluted in any way if the BMW brand *in general* shifts due to a changing BMW target demographic?
|