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it's also really hard to fake good service on the internet. vendors who just get people to shill for them are really obvious, and you can't keep the internet down forever. when i shop for a vendor i try to find those where an overwhelming number of people express complete happiness with them, and if anyone says there's a problem, they report back very quickly saying that it was taken care of satisfactorily.
it sometimes means you won't get the best price, but i'm happier doing business with stand-up people than getting a few bucks off. this strategy has led me to the doors of companies like IND and Velos that prove the reputation they've earned on this forum with every interaction.
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