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The Lexus RC line up is much more of a threat. Audi gets very overrated because they are German. Lexus sells their cars at the same price, BMW only a little higher and yet both brands double Audi's yearly sales.
The Audi excuse is that 'we don't have as many dealerships as Lexus', but if your Brand was truely in high demand, shouldn't there be more dealerships?
I think the Lexus RX350 outsold the entire Audi line up in America one year. Audis do make great cars, but they have become very very overrated. Forum posters can talk about this and talk about that but the end all be all to rankings is sales numbers.
From 1998-2014
(In no particular order since the rankings change with these 3 Brands every few years)
Mercedes
BMW
Lexus
Cadillac/Infiniti/Audi/Acura
-The Rest
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