"But I paid too much for my M3, it's bad enough a 1er with $2,000 in mods can smoke my car but now everyone can have an M"....
Grow up the R&D from other platforms will only further the M3 the only thing watering down the M brand is the over 40's guys that buy it for the name and never really drive it. The worst thing about AMG are all the retirees coasting down the passing lane in one. I dislike mitsubishi and subaru, but if BMW Motorsport innovated at the same pace that brought the impreza and lancer to the level of STI and EVO then the M1 would be taking out 977's and the M3 would be close behind zondas. In summary, good for them.