Originally Posted by e46e92love
///M had no issues running a profit when they just did ///M3 & ///M5, and my bet is with a 1M, M3 & M5, they would make plenty of money.
Finally, be careful of the judgmenet you pass on what it does and does not take to run a business. I have colleagues worth 9 figures from their businesses who stick to core tenants, and don't leave them to make an extra buck because of the LONG TERM damage they know it can have on their brand and company's reputation, which at this point, is as important the biggest contributor to ever growing leads and sales.
After reading all your posts I wouldn't be surprised if you said "making money doesn't matter"
. I don't understand why people who would never buy an ///M SAV are so concerned with the ///M SAVs and BMW's marketing decisions.
At the end of the day they're going to make an amazing car that you love which will probably be the ///M3. Is that not enough for you? Are we afraid that our "status" of owning an ///M car is going to decrease? Regardless of whatever BMW ///M does you will still have that car whether they use "volume seller" cars to fund the new technology in it or not.
My point is... As long as they have a product in their range that suits you perfectly, you have no reason to be so upset over their other products. They're always going to make cars that get nothing but amazing reviews and kill the competition even if they also have cars in their lineup that go against their traditional philosophies.