Originally Posted by Jblack4083
This is funny because at the beginning of his post he clarified that BMW is going to use these "volume sellers" as a means to an end. In order to get cars like an M3 CSL, M3 CRT, 1M / M2, and other "special" editions that won't really produce any profit for the M division, BMW needs to have these cars that go against the philosophy but make a lot of money. Everyone knows the X5M and X6M are not track cars but in a sense souped up SUVs. I'd rather the M division be profitable AND able to kick out competition killer cars with innovative concepts than to not have M SAVs. As sad as it sounds...
If you people ran BMW M the division would go broke within 1 year... You guys have no idea what it takes to run a business.
Yes, this is really the same reason that Porsche decided to produce the Cayenne.