Originally Posted by southlight
Exactly, here it is: http://www.m3post.com/forums/showthread.php?t=511119
It does matter since somebody said BMW wouldn't make this seat which is wrong. If it's worth it in terms of costs vs benefit is another point. That's why BMW can only use it for a special edition like this, but the idea is also to give a glimpse at tech and materials that will become more affordable down the road.
now it's great BMW offered this and made there own seats, and like south said it's to show what is goig to be coming in the future of BMW and m division, have you ever seen the oem recaros that come in audis? There amazing but made by recaro, I think it's great that BMW is offering something like this. Even though we aren't getting them it shows lots of promise for the future. Now the one thing I don't like about them is there's no cutout if you wanted to install a harness. Regardless this car is worth te premium over any special edition BMW has made to date, look what it includes and add what it would cost to put these in a stock m3, the cost will be more to put these parts in especially if you consider the engine that comes with this car