The Chinese market are suckers for this kind of thing.
This feeds right into their desire for outward status without any real regard to how hollow this "special edition" really is.
BMW could have just put the stickers on the car and sold it for the same premium.
Bravo to BMW for financing everyone's bonuses at the M-Division with this little idea.
2011 1 Series M Coupe VO M3 vs 1M Comparo Review
2011 M3 E90 DCT ZCP (sold) * 2010 335i Sedan (sold)
2005 M3 Convertible (sold) * 2003 325i Sedan (sold)