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      05-26-2011, 11:33 AM   #21
Mako
2000 M Roadster (sold), 2006 M Coupe (sold)
 
Drives: '12 X3 35i M Spt '13 335 M Spt
Join Date: Jul 2009
Location: Chicago

Posts: 1,318
iTrader: (0)

M's are still going to be rare to see, its not like they are marking them up $2,000 and saying its an M. these will all have $10K+ premiums to the non M version and most peole buying cars like the X3 will not step up to the M. Think about AMG, at least in my area I don't see many AMGs on the road even though they offer every car as an AMG.

If you owned a company and someone was willing to pay you $10K more for something that would cost you maybe $6K more, would you tell them no, or offer it to them? Its a business, now that "M" is highly recognized, they are capitalizing on it, good for share holders!
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