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      11-23-2005, 01:43 PM   #11
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Drives: 2006 BMW 325i
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I own a BMW car.

I own Toyota equity.

Anyone else been riding the TM wave the last few months?

Originally Posted by MCS
I'm going to have to argue with you on that opinion
Nikki. I'm fairly certain that most people know that Lexus is Japanese and that they are owned by Toyota.

You're right on with your last sentence.

Don't underestimate Toyota. They did not become the largest and most powerful car company on this earth without learning some things and taking on fairly risky gambles.

Lexus is pointed to as the the most successful Luxury brand launch case study vs acura and infiniti. Even MB is having an awful time trying to launch the Maybach. BMW had to give up their Rover aquisition when they realized they could not turn it around profitably in the timeframe they required.

Toyota is already in Formula 1 with a factory team. BMW is just entering the sport as a full engine & chassis team.

I'm a huge BMW fan, but drive and enjoy my wife's Lexus as well.