Originally Posted by icedragon
Oh yeah, I browsed through their brochure as well. I thought it was funny how they set the Japanese IS in Europe. However, it's also interesting to note that according to a J.D. Power and Associated survey, people Europe think of Lexus as the best brand. So for its European customers, setting the IS in Europe was a great idea. And people in Japan think of BMW as the best brand.
I believe your survey holds true for the UK, where people rate Lexus service highest (not the car however).
On the continent however, particularly, Germany, Lexus the car is not viewed as favorably as, say Audi is (which is held in much higher esteem in Europe than in NA).