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      11-23-2005, 10:46 AM   #6
e90 newbie

Drives: 2012 M3 E93
Join Date: Jul 2005
Location: Northern NJ

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Originally Posted by Nikki
Most people (not car entusiasts) assume that Lexus is German, and that is what they want. They don't want people knowing it's really a Toyota. They're already known for their reliability, so they want to market their performance aspect.
I'm going to have to argue with you on that opinion Nikki. I'm fairly certain that most people know that Lexus is Japanese and that they are owned by Toyota.

You're right on with your last sentence.

Don't underestimate Toyota. They did not become the largest and most powerful car company on this earth without learning some things and taking on fairly risky gambles.

Lexus is pointed to as the the most successful Luxury brand launch case study vs acura and infiniti. Even MB is having an awful time trying to launch the Maybach. BMW had to give up their Rover aquisition when they realized they could not turn it around profitably in the timeframe they required.

Toyota is already in Formula 1 with a factory team. BMW is just entering the sport as a full engine & chassis team.

I'm a huge BMW fan, but drive and enjoy my wife's Lexus as well.
E93 IL Blue M3 ZPP, ZCW