They wouldn't spend a lot on the research, almost every mass market brand knows the average financial situation of their customers. Hyundai did all of this because, well, they had to sell a Hyundai product (Okay, back when they were still not even in contention over a Honda or Toyota).
Originally Posted by kaaoszx
I agree Hyundai is quite impressive their sedans are quite nice had one for a rental one time the quality, mpg (esp for treating it like a rental) and sportiness and driver response was a million times better than a honda accord. cant comment on the coupes but my cousin had a hyundai tiburon the newer body style and she had to take it to the shop alot.
I want some of what you are smoking.