Since this is a business, it's going to be all about the money.
Where does this fit in Audi's price structure? Is this less than an R8 and more than an RS5? What's it competing with? Seems more like the equivalent to what should have been the M1 (as opposed to the compromised 1M).
135i, SGM, Coral, Sport Package, Auto, Premium Hifi, USB/ipod, Apex EC-7s, PPK Stage II